Perfecting The ZL1

Tease + Reveal

Reveal The Redesign

When we learned the ZL1 Camaro was testing in its “cammo” disguise, we jumped at the chance to document the proving ground journey. Everything from the initial 24-hour track torture (phase 3) and optimization in the wind tunnel (phase 4) to the stunning final Nurburgring lap time (phase 5).

(In-between the burnouts I also shot stills that were utilized in print, interactive and broadcast.)

The Stories Online

Broadcast spot to drive traffic to Chevy ZL1 page and the entire series.

Social + Site Videos

Perfecting The Camaro ZL1: a documentary series of discovery, triumphs and perfection.