Michael Limbert

creative director  art / photo / copy

GROUP CREATIVE DIRECTORMarsh Ideas | Cincinnati  2018-Present
Creative department lead (and hands-on designer/writer/rebrander) for Frisch’s Big Boy, Carl’s Jr., Hardee’s, Roy Rogers, Yogurtland, Buffalo Wings & Rings and more. Branding, design, packaging, all screens and speakers…

CREATIVE DIRECTORLeo Burnett, USA | Chicago 2015-2018
Integrated creative and experiential development for Dunkin’, P&G, Samsung, Kraft, Allstate, Coors and Forest Preserve Foundation of Chicago. Art & copy. Animated series & 8-bit game creation for global managed market interactive (described as the largest at Leo Burnett to date). App ideation, photography and logo design.

CREATIVE DIRECTOR, GLOBALDassault Systemés  | Royal Oak, MI  2014-2015
Global creative direction lead for General Motors/Chevy. 3D visualization, concept and content creation.

GROUP CREATIVE DIRECTOR, DIGITAL Goodby, Silverstein & Partners | Detroit, MI  2010-2013
Helped establish & hire GSP’s Detroit office. Created and led interactive group of 30+ with integrated content & campaigns for mobile, online, long form, broadcast. Complete overhaul of Chevy(dot)Com design and functionality. Original photography of bowtie logo for Chevrolet “Find New Roads” global branding. Awards include: Cannes Gold, Appys, Addys, One Show, Jay Chiat & Tomorrow Awards.

VP, CREATIVE DIRECTORMcCann-Erickson | Detroit / LA  2003-04, 2005-07, 2008-2010
Co-led integrated creative for Saab, General Motors (“May The Best Car Win”), Cadillac, Buick, ALDI, Ad Council, Nestlé, Opel, Washington Mutual, Zicam, Michigan Humane Society. Original HD Cinematography and photography.

ASSOCIATE CREATIVE DIRECTOR / IDEATION CONTENT MANAGEROrganic, Inc. | Detroit  2007-2008
Group ideation lead for Jeep, Chrysler, Dodge, Geek Squad. Interactive branding & content formulation. Webby Award.

PHOTOGRAPHER Rangefound.com | Detroit  2000-Present
Independent photographer with focus on street and editorial. Publication/clients: Chevrolet, Monocle, General Motors, VIEW, NRC Handelsblad, The Sun, Paste, Screen Magazine, Team Penske, The Detroit Metro Times and ASMP Bulletin. Photobooks: “Wave”, “American Tour”, “state fair”, “rangefound” and “horror movies”. www.rangefound.com. Original photography for Chevrolet “Find New Roads” global logo treatment.

SENIOR ART DIRECTORDoner | Detroit  2004-2005
Sirius Satellite Radio, UPS Store, Autotrader, KraftMade. Broadcast and print. Location shoots & direction.

ART DIRECTOR  / DESIGNER – Freelance | Los Angeles, New York, Dallas, Chicago  1999, 2003-2004
LA – HoneyBaked Ham, Jiffy Lube, Skechers, Tower Records, MTV, TokyoPop Magazine
NEW YORK – Forbes Magazine
DALLAS – Launch: Ft. Worth Star-Telegram rebrand, Canada Dry pitch
CHICAGO – Campbell-Mithun: Midas pitch

ART DIRECTOR / ART SUPERVISOR / PHOTOGRAPHER Leo Burnett, USA | Chicago  1999-2002
Team Penske Racing, Marlboro Racing School, Max Factor. Print, POS, direct, video. Location shoots & direction.