Michael Limbert

creative director  art / design

CREATIVE DIRECTORFreelance | Cincinnati  2018-Present
Creative director / designer / art director / writer. Clients: CAT Footwear, Smithfield Foods, CKE (Carl’s Jr., Hardee’s), Yogurtland, Big Boy. Branding, design, social activation, photographic, packaging, exhibition, QSR, all screens and speakers.

CREATIVE DIRECTOR, GLOBALLeo Burnett, USA | Chicago 2015-2018
Integrated creative and experiential development for Dunkin’, P&G, Samsung, Kraft, Allstate, Coors and Forest Preserve Foundation of Chicago. Art & copy. Animated series & 8-bit game creation for global managed market interactive. App ideation, photography and logo design.

GROUP CREATIVE DIRECTOR, GLOBALDassault Systemés  | Royal Oak, MI  2014-2015
Global creative direction lead for General Motors/Chevy. 3D visualization, concept and content creation.

GROUP CREATIVE DIRECTOR, INTERACTIVE / DIGITAL Goodby, Silverstein & Partners | Detroit, MI  2010-2013
Helped establish & hire GSP’s Detroit office. Created and led interactive group of 30+ with integrated content & campaigns for mobile, online, long form, broadcast. Complete overhaul of Chevy(dot)Com design and functionality. Original photography of bowtie logo for Chevrolet “Find New Roads” global branding. Awards include: Cannes Gold, Appys, Addys, One Show, Jay Chiat & Tomorrow Awards.

VP, CREATIVE DIRECTORMcCann-Erickson | Detroit / LA  2003-04, 2005-07, 2008-2010
Co-led integrated creative for Saab, General Motors (“May The Best Car Win”), Cadillac, Buick, ALDI, Ad Council, Nestlé, Opel, Washington Mutual, Zicam, Michigan Humane Society. Original HD Cinematography and photography.

Group ideation lead for Jeep, Chrysler, Dodge, Geek Squad. Interactive branding & content formulation. Webby Award.

PHOTOGRAPHER Rangefound.com | Detroit  2000-Present
Independent photographer with focus on street and editorial. Publication/clients: Chevrolet, Monocle, General Motors, VIEW, NRC Handelsblad, The Sun, Paste, Screen Magazine, Team Penske, The Detroit Metro Times and ASMP Bulletin. Photobooks: “Wave”, “American Tour”, “State Fair”, “Rangefound” and “Horror Movies”. www.rangefound.com. Original photography for Chevrolet “Find New Roads” global logo treatment.

SENIOR ART DIRECTORDoner | Detroit  2004-2005

Sirius Satellite Radio, UPS Store, Autotrader, KraftMade. Broadcast and print. Location shoots & direction.

ART DIRECTOR  / DESIGNERFreelance | Los Angeles, New York, Dallas, Chicago  1999, 2003-2004
Freelance Art Direction (Kovel/Fuller LA, Forbes Magazine NYC, TokyoPop Magazine LA, Campbell Mithun CHI, MTV). Tasted the inside of magazine design and direction on both coasts. Loved 5th Ave, NYC. Loved using my rapidly-vanishing Japanese to read slide captions. Loved parking at the now-demolished Ambassador Hotel in LA.


Team Penske Racing, Marlboro Racing School, Max Factor. Print, POS, direct. Motorsports deluxe. Traveled the IRL/CART racing circuits as an AD and track photographer, lugging 600mm over hill and chicane.