Chevy Site Redesign

Out With The Old

Spring Cleaning

My first measure at GSPdet when we opened the office was to completely revamp the Chevy(dot)Com look, feel, UX, UI, U name it.

We cleared the site of clunky popups, deleted the redundant framing and developed a fresh clean design that let the content breathe. We also incorporated an all-new optimistic approach to photography and CG renderings that was dubbed “Beautiful Reality”.

Next, we added more interactivity in OLA and site modules. See VOLT HAPPINESS and ZL1 for a deeper dive…