Silverado YouTube Takover


youtube masthead takeover | chevy silverado "a man and his truck" story

Rainn HPTO A Man And His Truck...And His Story. Silverado's "A Man And His Truck" campaign began resonating with TV viewers who identified with the star Will Hogue (Nashville country artist). To amplify this interest, a YouTube homepage takeover was leveraged to present the real backstory, focusing on what drove him personally and vehicularly. The interview added further credibility to the national spots while providing new and unseen content to YouTube visitors.


youtube videos | stories behind the people

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