case study


television | read the road


Read The Road. A refined Scandinavian palette and progressive voice were created to distance Saab from the previous Born From Jets “Top Gun” execution. TV, print and online OLA explore the smartness of the brand while announcing Saab’s revolutionary all-wheel drive system (Cross-Wheel Drive, or XWD). Web demos continued the experience from an intelligent but whimsical point-of-view.



print | web demo overview | turbo demo | xwd demo
Saab Web Demo Saab Turbo Demo xwd demo

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