case study

 

television | read the road

 

Read The Road. A refined Scandinavian palette and progressive voice were created to distance Saab from the previous Born From Jets “Top Gun” execution. TV, print and online OLA explore the smartness of the brand while announcing Saab’s revolutionary all-wheel drive system (Cross-Wheel Drive, or XWD). Web demos continued the experience from an intelligent but whimsical point-of-view.

 

 

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saabusa.com | web demo overview saabusa.com | turbo demo saabusa.com | xwd demo
Saab Web Demo Saab Turbo Demo xwd demo
 

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