case study overview

television | campaign selections

May The Best Car Win. How does a bankrupt company sell cars after a government bailout? (Let's just say failure was not an option for both client AND agency.) We assumed a transparent stance, made no wild claims, and let the product do the talking, starting with an integrated blind-tease campaign that changed the conversation. Sales increased for the first time in 20 months…the agency didn't close. GM was back in the game. Watch the case study at left.

 

tease | youtube video

tease | mtbcw ola and microsite

 

tv promo | cadillac cts-v challenge

Saab Web Demo Saab Web Demo
print | selections    
     
 

rangefound
 
+1 269 267 0991 | contact@michaellimbert.com | IM chat: mvmaltese | linkedin