case study | drive beautiful

buick moments Drive Beautiful. When Buick was considered an old person's car that came from the factory with the left turn signal pre-stuck in the ON position, we had to reposition the brand as an object of desire. Fortunately Buick was more than ready for its moment in the spotlight. Thus the completely integrated luxury launch of the all-new Buick Enclave: Drive Beautiful. Chocolate on chocolate was the guiding sentiment.


television | drive beautiful

buick moments buick blue eyes buick Spotless



print | drive beautiful


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