tv promo | cadillac cts-v challenge

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SPEED Channel promo for the Cadillac CTS-V Challenge; May The Best Car Win campaign.

Bob Lutz, GM's Head of Marketing, challenged all comers to a race in his 2010 Cadillac CTS-V. The showdown occurred late 2009 at the Monticello Motor Club in Monticello, New York and was documented by SPEED Channel, edited into a half-hour TV program and distributed in numerous YouTube videos. (I played cameraman and shot HD footage for this endeavor.)




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