home page takeover | youtube

Rainn HPTO Chevrolet & Super Bowl XLVI. We've all seen the spots during the game. But how do you drive folks to watch them over and over before they even air? We enlisted comedian Rainn Wilson from The Office to act as our online pre-release commercial host, compelling viewers to click "anywhere on my body" to watch the spots a week leading up to the game. From OLA across the internet and pre-roll placements on Hulu, NBC & NFL to Chevy's YouTube brand channel they came. And in the end, people watched the Rainn teasers as much as the commercials.

 

pre-roll | hulu, nbc, nfl

rainn pre-roll rainn pre-roll 2 rainn pre-roll 3

rainn pre-roll 4

rainn pre-roll 5

 


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