chevy | game time app case study

 

   
Game Time

Chevy Game Time. 2012 Cannes Gold Lion Winner, first in Mobile category. Introducing Chevy Game Time, the second screen to Super Bowl XLVI. Play along with the game, commercials and all, to win thousands of prizes including 20 Chevys.

• Over 703,000 registrations
• Over 35 million page views
• 25 million trivia questions answered
• Nearly 1.6 million hours spent on the app
• Over 130,000 new fans on Facebook
• 9,000 new followers on Twitter

Other Awards/Honors:
2013 Appy Awards for "Branded Content App" and "Marketing/Branding/Advertising"
2013 SF ADDYs Best Of Show (plus 2 more golds for app)
2012 MediaPost’s Creative Media "Best Of Show" + Award for "New/Emerging/Experimental Media"
2012 Tomorrow Awards Shortlist "Chevy Game Time"
2012 Cannes Gold Lion for Mobile "Chevy Game Time"
2012 Cannes Media Lion Shortlist "Chevy Game Time"
2012 Jay Chiat Awards Creative Technology Silver "Chevy Game Time"

 

 

chevy | game time tv spot

Game Time
 

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